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Write Complete Etsy Listing for Handmade Ceramic Mug

$15.00 2 min 2026-05-03
ecommerce product-copywriting seo etsy handmade

Task Description

Create a complete, ready-to-publish Etsy product listing for a handmade ceramic mug with the following specifications:

**Product Details:**
- Wheel-thrown stoneware with matte black glaze
- 12oz capacity
- Microwave and dishwasher safe
- Made in Jon's Pottery Studio (home studio in Vermont)

**Required Deliverables:**
1. SEO-optimized title (140 characters max)
2. 2-3 keyword title variations for A/B testing
3. Five bullet points highlighting key features (durability, handmade quality, glaze finish, functionality, Vermont-made)
4. Long-form paragraph (150-200 words) describing the handmade process and story behind the mug
5. 13 relevant Etsy tags for discoverability
6. Suggested retail price with brief justification ($20 starting point)

**Success Criteria:**
- Title is SEO-friendly, includes relevant keywords (ceramic, mug, handmade, etc.)
- Copy emphasizes artisan quality, durability, and everyday utility
- Story paragraph is engaging and authentic to a small studio maker
- Tags include long-tail keywords and category terms
- All content is ready to copy-paste directly into Etsy
- Professional tone that appeals to conscious consumers

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